This academic project reinterprets the heritage Indian brand Hidesign through a high-fashion editorial lens, focusing on the "sensuous naturalness" of vegetable-tanned leather.

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Creative Direction: A narrative-driven shift from product shots to atmospheric storytelling, utilizing an earthy palette that mirrors the brand’s ecological roots.

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Technical Execution: Side-angled lighting was used to emphasize leather grain and brass hardware textures, balancing organic elements with polished luxury.

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Production: Executed the end-to-end workflow - from initial concept and styling to final high-end commercial retouching - to achieve a sophisticated, modern brand identity.