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Inspired by the "Unsmoke the World" initiative, this concept imagines Marlboro entering the wellness tech space with a premium air purifier line.
Design: High-industrial aesthetic featuring the iconic "Marlboro Red" chevron repurposed as functional air vents.
Thematic Irony: A provocative study in corporate rebranding, applying a bold legacy identity to a device designed for filtration and air purity.
Visuals: Minimalist luxury tech renders that contrast the brand's history of combustion with a future of clean, filtered atmospheres.



The New
Gold Standard

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